BUSI 471 Outline

THE KING'S UNIVERSITY

TERM:

2021-22 Fall

COURSE NUMBER:

BUSI 471

COURSE TITLE:

Business Strategy

NAME OF INSTRUCTOR:

Elden Wiebe, PhD

CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION:

credits 3 (hrs lect 3 - hrs sem 0 - hrs lab 0)

COURSE DESCRIPTION:

This course examines the formation of business strategy for the small to medium-sized business in the Canadian environment. It recognizes and explores the complexities of the competitive environment in which the firm has to operate. Business strategy is an attempt to analyze the firm's internal and external environment and match the firm's resources, responsibilities, and capabilities with market opportunities. Students are required to register for both Business Core courses, BUSI 471 and BUSI 496, in the same school year. They are required to register for BUSI 471 in the Fall semester and BUSI 496 in the Winter semester of that school year.

Prerequisites: BUSI 339, 369, 370, 396 and 9 additional business credits.

REQUIRED TEXTS:

Crossan, M. M. Rouse, M. J., Rowe, W. G., and Maurer, C. C. 2016. Strategic Analysis and Action (9th ed). Pearson Education Canada.
Cases: these will be available in electronic format on the moodle site. A fee will be charged for use of these cases.

MARK DISTRIBUTION IN PERCENT:


Chapter tests	40%
Case Preparation and Attendance	30%
Group Case Presentation	20%
Group Case Update and Ethics Assessment	10%

	100%

COURSE OBJECTIVES:

Through this course, students will gain a better understanding of the complexity and interrelationship of modern general managerial decision making. This exposure will facilitate the students’ ability to analyze complex problem situations. More specifically, our course objectives are:

To understand and apply the basic frameworks for the practice of strategic management
To be able to define strategic problems and identify strategic issues
To develop skills for formulating strategy
To understand the interrelationship between strategy formulation and implementation
To develop the skills to understand the strategic context for decisions in organizations that you will work in following graduation
To develop ethical strategic decision making skills
To effectively communicate strategic assessments and recommendations.

COURSE OUTLINE:

Introduction to course

Case: Alaska Gold Mine (Hand out in class)

Introducing Strategic Management

Chapter 1: A General Management Perspective
Chapter 2: Strategy

Strategic Management Model

Chapter 3: The Diamond-E Framework
Case: The Future of Oy Moomin Characters Ltd

Environmental Analysis

Chapter 4: Tools for Environmental Analysis
Case: Netflix in India—The Way Ahead
Chapter 5: Environment Analysis: The Strategy-Environment Linkage
Case: Taco Bell: The Breakfast Opportunity

Internal Analysis--Resources

Chapter 6: Resource Analysis: The Strategy-Resource Linkage
Southwest Air/American Airlines Slides
Case: Sheng Siong Supermarket—Building and Sustaining Competitive Advantage

Internal Analysis—Management Preference

Chapter 7: Management Preference Analysis—The Strategy-Management Preference Linkage
Case: WestJet Airlines

Your Organization’s Capabilities

Chapter 8: Strategy and Organization
Case: Phase Separation Solutions: The China Question

Dynamics of Strategy Formulation

Chapter 9: Strategic Choice
Case: Netflix Inc: Streaming Away From DVDs

Strategic Analysis

Case: Tim Hortons

Implementation

Chapter 10: Implementing Strategy—Change Agenda and Starting Conditions
Case: Sprint: Turnaround in the US Telecom Industry
Chapter 11: Implementing Strategy: Guidelines and Action
Case: Netflix Inc.: Streaming Across Borders and Into Original Content (A)

Case Presentations

Required texts, assignments, and grade distributions may vary from one offering of this course to the next. Please consult the course instructor for up to date details.