TERM:2020-21 Winter
NAME OF INSTRUCTOR: Dr Tetyana Khramova
CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION: credits 3(hrs lect 3 - hrs sem 0 - hrs lab 0)
COURSE DESCRIPTION:  This course will introduce you to a current and comprehensive overview of e-commerce. It will make you look at e-commerce through three lenses: business, technology, and society. The business lens will allow you to learn main e-commerce business models for B2B and B2C as well as how marketing and management tools could be applied in e-commerce; the infrastructure of e-commerce will be exposed to you via the technology lens; and the social lens will make you think about numerous ethical, social, and political issues raised by e-commerce. Learning the latest empirical and financial data, e-commerce trends, and business cases will help you to understand how e-commerce is altering business practices and driving shifts in the global economy.

Prerequisite courses: BUSI 396
RESOURCES: Kenneth C. Laudon, Carol G. Traver. E-Commerce 2016: Business, Technology, Society: Pearson, 2017; 12th edition
In-class case discussion10%
Individual Assignments20%
Group Research Assignments20%
Midterm Examination20%
Final examination30%
COURSE OBJECTIVES: Upon completion of this course, the student will be able to:
  • Define e-commerce, identify and describe the unique features of e-commerce technology and their business significance.
  • Understand the evolution of e-commerce from its early years to today, identify the factors that will define the future of e-commerce.
  • Identify the key components of e-commerce business models; understand key business concepts and strategies applicable to e-commerce.
  • Understand the key dimensions of e-commerce infrastructure and security.
  • Describe basic digital commerce marketing and advertising strategies and tools.
  • Recognize the main ethical, social, and political issues raised by e-commerce.
  • Describe the major features of the online retail and service sectors; understand the main tools related to e-commerce in action such as social networks, auctions, portals, and Net marketplaces.
COURSE OUTLINE: Part 1: Introduction to E-Commerce
  • The Revolution Is Just Beginning, Ch.1 
    • E-commerce definition; unique features of e-commerce technology and their business significance; Web 2.0 applications; major types of e-commerce; origins and growth of e-commerce; factors that will define the future of e-commerce; the major themes underlying the study of e-commerce.
  • E-Commerce Business Models and Concepts, Ch. 2 
    • Key components of e-commerce business models; the major B2C and B2B business models; key business concepts and strategies applicable to e-commerce.
Part 2: Technology Infrastructure of E-Commerce
  • E-Commerce Infrastructure: The Internet, Web, and Mobile Platform, Ch. 3
    • The origins of the Internet; the role of Internet protocols and utility programs; the impact of the mobile platform and cloud computing; the current structure of the Internet and potential capabilities in the future; how the Web works and how Internet and Web features and services support e-commerce; impact of m-commerce applications.
  • Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps, Ch. 4
    • Steps in developing an e-commerce presence; building an e-commerce Web site and a mobile Web site; choosing software and hardware for an e-commerce site; tools that can improve Web site performance.
  • E-commerce Security and Payment Systems, Ch. 5
    • E-commerce crime and security problems; key dimensions of e-commerce security; tools used to establish secure Internet communications; major e-commerce payment systems in use today.
Part 3: Business Concepts and Social Issues
  • E-commerce Marketing and Advertising Concepts, Ch. 6
    • The key features of the Internet audience; basic concepts of consumer behavior and purchasing decisions; how consumers behave online; basic digital commerce marketing and advertising strategies and tools; costs and benefits of online marketing communications.
  • Ethical, Social, and Political Issues in E-commerce, Ch. 7
    • Main ethical, social, and political issues raised by e-commerce; basic concepts related to privacy; various forms of intellectual property and the challenges involved in protecting it; how governance of the Internet has evolved over time; why taxation of e-commerce raises governance and jurisdiction issues; major public safety and welfare issues raised by e-commerce.
Part 4: E-Commerce in Action
  • Online Retail and Services, Ch. 8
    • The environment in which the online retail sector operates today; major features of the online service sector; trends taking place in the online financial services industry, travel services industry today, and career services industry.
  • Online Content and Media, Ch. 9
    • Major trends in the consumption of media and online content, and the major revenue models for digital content delivery; digital rights management; key factors affecting the online publishing industry, and entertainment industry.
  • Social Networks, Auctions, and Portals, Ch. 10
    • The difference between a traditional social network and an online social network; types of social networks and online communities and their business models; major types of auctions, their benefits and costs, and how they operate; major types of Internet portals; business models of portals.
  • B2B E-commerce: Supply Chain Management and Collaborative Commerce, Ch. 11
    • Definition of B2B commerce, its scope and history; the procurement process, the supply chain, and collaborative commerce; main types of B2B e-commerce: Net marketplaces and private industrial networks; major trends in the development of Net marketplaces; the role of private industrial networks in transforming the supply chain; the role of private industrial networks in supporting collaborative commerce.

Required texts, assignments, and grade distributions may vary from one offering of this course to the next. Please consult the course instructor for up to date details.

The King's University
Maintained By Glenn J Keeler