|NAME OF INSTRUCTOR:
||Dr Tetyana Khramova|
|CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION:
||credits 3(hrs lect 3 - hrs sem 0 - hrs lab 0)|
In this course we will introduce a range of eCommerce opportunities
and operations. This will include the structure, limitations and potential use, from a general
management perspective, of information systems and networks. Exploring issues such as
increasing productivity through technology, marketing in the electronic environment, and
regulatory concerns will equip managers to direct business development while optimizing the
human use of technology.
Prerequisite courses: BUSI 355
Kenneth C. Laudon, Carol G. Traver. E-Commerce 2016: Business, Technology, Society: Pearson, 2017; 12th edition |
|MARK DISTRIBUTION IN PERCENT:||
|In-class case discussion||10%|
|Group Research Assignments||20%|
Upon completion of this course, the student will be able to: |
- Define e-commerce, identify and describe the unique features of e-commerce technology and their business significance.
the evolution of e-commerce from its early years to today, identify the
factors that will define the future of e-commerce.
- Identify the
key components of e-commerce business models; understand key business
concepts and strategies applicable to e-commerce.
- Understand the key dimensions of e-commerce infrastructure and security.
- Describe basic digital commerce marketing and advertising strategies and tools.
- Recognize the main ethical, social, and political issues raised by e-commerce.
the major features of the online retail and service sectors; understand
the main tools related to e-commerce in action such as social networks,
auctions, portals, and Net marketplaces.
Part 1: Introduction to E-Commerce |
Part 2: Technology Infrastructure of E-Commerce
- The Revolution Is Just Beginning, Ch.1
definition; unique features of e-commerce technology and their business
significance; Web 2.0 applications; major types of e-commerce; origins
and growth of e-commerce; factors that will define the future of
e-commerce; the major themes underlying the study of e-commerce.
- E-Commerce Business Models and Concepts, Ch. 2
components of e-commerce business models; the major B2C and B2B
business models; key business concepts and strategies applicable to
Part 3: Business Concepts and Social Issues
- E-Commerce Infrastructure: The Internet, Web, and Mobile Platform, Ch. 3
origins of the Internet; the role of Internet protocols and utility
programs; the impact of the mobile platform and cloud computing; the
current structure of the Internet and potential capabilities in the
future; how the Web works and how Internet and Web features and
services support e-commerce; impact of m-commerce applications.
- Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps, Ch. 4
in developing an e-commerce presence; building an e-commerce Web site
and a mobile Web site; choosing software and hardware for an e-commerce
site; tools that can improve Web site performance.
- E-commerce Security and Payment Systems, Ch. 5
crime and security problems; key dimensions of e-commerce security;
tools used to establish secure Internet communications; major
e-commerce payment systems in use today.
Part 4: E-Commerce in Action
- E-commerce Marketing and Advertising Concepts, Ch. 6
key features of the Internet audience; basic concepts of consumer
behavior and purchasing decisions; how consumers behave online; basic
digital commerce marketing and advertising strategies and tools; costs
and benefits of online marketing communications.
- Ethical, Social, and Political Issues in E-commerce, Ch. 7
ethical, social, and political issues raised by e-commerce; basic
concepts related to privacy; various forms of intellectual property and
the challenges involved in protecting it; how governance of the
Internet has evolved over time; why taxation of e-commerce raises
governance and jurisdiction issues; major public safety and welfare
issues raised by e-commerce.
- Online Retail and Services, Ch. 8
environment in which the online retail sector operates today; major
features of the online service sector; trends taking place in the
online financial services industry, travel services industry today, and
career services industry.
- Online Content and Media, Ch. 9
trends in the consumption of media and online content, and the major
revenue models for digital content delivery; digital rights management;
key factors affecting the online publishing industry, and entertainment
- Social Networks, Auctions, and Portals, Ch. 10
difference between a traditional social network and an online social
network; types of social networks and online communities and their
business models; major types of auctions, their benefits and costs, and
how they operate; major types of Internet portals; business models of
- B2B E-commerce: Supply Chain Management and Collaborative Commerce, Ch. 11
of B2B commerce, its scope and history; the procurement process, the
supply chain, and collaborative commerce; main types of B2B e-commerce:
Net marketplaces and private industrial networks; major trends in the
development of Net marketplaces; the role of private industrial
networks in transforming the supply chain; the role of private
industrial networks in supporting collaborative commerce.