|NAME OF INSTRUCTOR:
||Dr Tetyana Khramova|
|CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION:
||credits 3(hrs lect 3 - hrs sem 0 - hrs lab 0)|
|| This course will introduce you to a current and comprehensive overview
of e-commerce. It will make you look at e-commerce through three lenses:
business, technology, and society. The business lens will allow you to
learn main e-commerce business models for B2B and B2C as well as how
marketing and management tools could be applied in e-commerce; the
infrastructure of e-commerce will be exposed to you via the technology
lens; and the social lens will make you think about numerous ethical,
social, and political issues raised by e-commerce. Learning the latest
empirical and financial data, e-commerce trends, and business cases will
help you to understand how e-commerce is altering business practices
and driving shifts in the global economy.|
Prerequisite courses: BUSI 396
Kenneth C. Laudon, Carol G. Traver. E-Commerce 2016: Business, Technology, Society: Pearson, 2017; 12th edition |
|MARK DISTRIBUTION IN PERCENT:||
|In-class case discussion||10%|
|Group Research Assignments||20%|
Upon completion of this course, the student will be able to: |
- Define e-commerce, identify and describe the unique features of e-commerce technology and their business significance.
the evolution of e-commerce from its early years to today, identify the
factors that will define the future of e-commerce.
- Identify the
key components of e-commerce business models; understand key business
concepts and strategies applicable to e-commerce.
- Understand the key dimensions of e-commerce infrastructure and security.
- Describe basic digital commerce marketing and advertising strategies and tools.
- Recognize the main ethical, social, and political issues raised by e-commerce.
the major features of the online retail and service sectors; understand
the main tools related to e-commerce in action such as social networks,
auctions, portals, and Net marketplaces.
Part 1: Introduction to E-Commerce |
Part 2: Technology Infrastructure of E-Commerce
- The Revolution Is Just Beginning, Ch.1
definition; unique features of e-commerce technology and their business
significance; Web 2.0 applications; major types of e-commerce; origins
and growth of e-commerce; factors that will define the future of
e-commerce; the major themes underlying the study of e-commerce.
- E-Commerce Business Models and Concepts, Ch. 2
components of e-commerce business models; the major B2C and B2B
business models; key business concepts and strategies applicable to
Part 3: Business Concepts and Social Issues
- E-Commerce Infrastructure: The Internet, Web, and Mobile Platform, Ch. 3
origins of the Internet; the role of Internet protocols and utility
programs; the impact of the mobile platform and cloud computing; the
current structure of the Internet and potential capabilities in the
future; how the Web works and how Internet and Web features and
services support e-commerce; impact of m-commerce applications.
- Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps, Ch. 4
in developing an e-commerce presence; building an e-commerce Web site
and a mobile Web site; choosing software and hardware for an e-commerce
site; tools that can improve Web site performance.
- E-commerce Security and Payment Systems, Ch. 5
crime and security problems; key dimensions of e-commerce security;
tools used to establish secure Internet communications; major
e-commerce payment systems in use today.
Part 4: E-Commerce in Action
- E-commerce Marketing and Advertising Concepts, Ch. 6
key features of the Internet audience; basic concepts of consumer
behavior and purchasing decisions; how consumers behave online; basic
digital commerce marketing and advertising strategies and tools; costs
and benefits of online marketing communications.
- Ethical, Social, and Political Issues in E-commerce, Ch. 7
ethical, social, and political issues raised by e-commerce; basic
concepts related to privacy; various forms of intellectual property and
the challenges involved in protecting it; how governance of the
Internet has evolved over time; why taxation of e-commerce raises
governance and jurisdiction issues; major public safety and welfare
issues raised by e-commerce.
- Online Retail and Services, Ch. 8
environment in which the online retail sector operates today; major
features of the online service sector; trends taking place in the
online financial services industry, travel services industry today, and
career services industry.
- Online Content and Media, Ch. 9
trends in the consumption of media and online content, and the major
revenue models for digital content delivery; digital rights management;
key factors affecting the online publishing industry, and entertainment
- Social Networks, Auctions, and Portals, Ch. 10
difference between a traditional social network and an online social
network; types of social networks and online communities and their
business models; major types of auctions, their benefits and costs, and
how they operate; major types of Internet portals; business models of
- B2B E-commerce: Supply Chain Management and Collaborative Commerce, Ch. 11
of B2B commerce, its scope and history; the procurement process, the
supply chain, and collaborative commerce; main types of B2B e-commerce:
Net marketplaces and private industrial networks; major trends in the
development of Net marketplaces; the role of private industrial
networks in transforming the supply chain; the role of private
industrial networks in supporting collaborative commerce.