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COURSE NUMBER: BUSI 396
COURSE TITLE: Introduction to Marketing
NAME OF INSTRUCTOR: Gordon T. Preston, B.Ed., Dip.C.S., M.B.A., EdD
CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION: credits 3(hrs lect 3 - hrs sem 0 - hrs lab 0)
CALENDAR DESCRIPTION: This course starts with marketing vocabulary, concepts and techniques. It foregrounds the 4 P's of marketing: Product, Price, Place and Promotion. Students will also be introduced to such concepts as consumer behaviour and marketing research. We will evaluate modern marketing from a Christian world-view. Students will have an opportunity to develop critical skills through evaluating the marketing strategy of a specific product, service or concept of their choice.

Prerequisites: BUSI 200
COURSE RESOURCES: Grewal, D. et al Marketing, 3rd Canadian Edition, Toronto, McGraw-Hill 2015
MARK DISTRIBUTION IN PERCENT:
Project 40%
In Class Case Discussions (4)20%
Midterm exams (2)20%
Final Exam20%
100%
COURSE OBJECTIVES: Students will be able to: 
  • articulate the principle concepts in marketing
  • apply marketing concepts to solve practical problems
  • critique current marketing issues
  • evaluate the impact of a Christian worldview on marketing
COURSE OUTLINE:
  • Course Introduction, Overview of Marketing, Marketing Ethics
  • Strategy and the Marketing Environment
  • Market Research & Segmentation
  • Consumer Behaviour
  • Business-to-Business
  • Product
  • Price
  • Place (distribution)
  • Promotion
  • Case Discussions
  • Presentations


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