TERM: | 2021-22 Winter | ||||||||||||||||||
COURSE NUMBER: | BUSI 396 | ||||||||||||||||||
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COURSE TITLE: | Introduction to Marketing | ||||||||||||||||||
NAME OF INSTRUCTOR: | Dr Daniel Kim | ||||||||||||||||||
CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION: | credits 3(hrs lect 3 - hrs sem 0 - hrs lab 0) | ||||||||||||||||||
CALENDAR DESCRIPTION: | This course starts with marketing vocabulary, concepts and
techniques. It foregrounds the 4 P's of marketing: Product,
Price, Place and Promotion. Students will also be introduced to
such concepts as consumer behaviour and marketing research. We
will evaluate modern marketing from a Christian world-view.
Students will have an opportunity to develop critical skills
through evaluating the marketing strategy of a specific
product, service or concept of their choice. Prerequisites: BUSI 200 |
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COURSE RESOURCES: | Armstrong, Gary, Marketing: An Introduction, Seventh Canadian Edition - eBook Only. 7th Canadian Edition ISBN: 9780135356234, Mandatory, Essential to Pass the Course | ||||||||||||||||||
MARK DISTRIBUTION IN PERCENT: |
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COURSE OBJECTIVES: | Students will be able to:
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COURSE OUTLINE: |
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