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COURSE NUMBER: BUSI 367
COURSE TITLE: Environmentally and Socially Sustainable Business
NAME OF INSTRUCTOR: Anna Bubel
CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION: credits 3 (hrs lect 3 - hrs sem 0 - hrs lab 0)
COURSE DESCRIPTION: Social and environmental concerns can be addressed in many ways, including within a for profit framework. The deliberate combination of social and environmental purpose with profit has led to the development of several expressions of what has become known as social-purpose businesses. This course will survey and differentiate the variety of socially- and environmentally-oriented businesses that exist in the business landscape.

Prerequisites: BUSI 200 and successful completion of at least 54 credits
REQUIRED TEXTS: There is no textbook required for this course. The course material will include articles from academic
journals, case studies, websites, videos and guest lectures. A minimum of two articles will be assigned
per class; optional reading and viewing material will also be provided. Weblinks to required readings
will be posted on moodle.
MARK DISTRIBUTION IN PERCENT:
Course particpation including attendance, in class participation 20%
Midterm exam10%
Assignment 110%
Assignment 210%
Assignment 310%
Assignment 410%
Group Final Feasibility Report/Presentation30%
100%
COURSE OBJECTIVES: The course enables students to:
  • Develop a conceptual framework for social entrepreneurship;
  • Explore how enterprises around the world have used business opportunities to achieve social, economic and environmental missions;
  • Contrast and compare social enterprises, for‐profit ventures and non‐profit programs at the level of mission, strategy, culture, management, and impact;
  • Understand the range of organizational and legal options available to social entrepreneurs;
  • Identify the sources of financing, investment and grant making options available to social entrepreneurs;
  • Articulate the various marketing strategies used by successful enterprises;
  • Critically evaluate the success of a social enterprise using 2 or 3 “bottom lines” and
  • Research, analyze and determine the feasibility of a social enterprise concept. 
COURSE OUTLINE:
  • What's Possible ‐ Business as a Tool for Social Justice
  • Social Enterprise Models Compared and Contrasted
  • Legal and Organizational Options ‐ Options and Constraints
  • Cultural Clashes ‐ Mission, Money, Management, Culture
  • Analysis of Case Study Social Enterprise
  • Overview of Feasibility Assessment: Minimum Specifications
  • Feasibility Assessment: Market Demand, Market Research, Market Size, Segmentation, and Competitor Analysis
  • Feasibility Assessment: Financial Issues. Key Drivers, COGS, Wages, Sales Projections and Cash flow Projections
  • Feasibility Assessment: Operations Planning, Technical and Managerial Feasibility
  • Feasibility Assessment: Mission Impact and Evaluating the Double Bottom Line
  • Required Tutorial
  • Group Presentations


Required texts, assignments, and grade distributions may vary from one offering of this course to the next. Please consult the course instructor for up to date details.

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