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COURSE NUMBER: BUSI 341
COURSE TITLE: Small Business Start-up and Management
NAME OF INSTRUCTOR: Dr Daniel Kim
CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION: credits 3 (hrs lect 3 - hrs sem 0 - hrs lab 0)
COURSE DESCRIPTION: An introduction to the process of setting up, developing and operating a small business in Canada, particularly in the West. This includes creation of a business plan, securing finance, selecting a site, developing products/services, marketing, and legal, ethical, and environmental aspects of setting up a firm. The responsibilities inherent in each of these activities, as well as the resources required, are also reviewed.

Prerequisites: at least three credits at the 200 level in any discipline
REQUIRED TEXTS:
  • Mariotti, S. and Glackin, C. (2014). Entrepreneurship: Starting and Operating a Small Business (4th ed.). Pearson. ISBN-13: 978-0133935608. 
  • Other reading materials (case Studies, newspapers, magazines, academic Journals articles) will be used when appropriate. 
MARK DISTRIBUTION:
Individual Assignments10%
Group Assignments30%
Midterm Exam25%
Final Exam25%
Participation10%
COURSE OBJECTIVES: At the end of this course, students shall:
  • understand fundamental management and marketing principles as they apply to small businesses.
  • understand managerial planning and decision-making, organizational environments, the small business legal environment, and the dynamics of operating in small businesses.
  • be familiar with management concepts specific to entrepreneurial and small businesses in the domestic and global environments.
  • have a vibrant spirit of entrepreneurship with critical-thinking skills.
COURSE OUTLINE:
  • Introduction
  • Entrepreneurs Recognize Opportunities
  • The Business Plan: Road Map to Success
  • Creating Business from Opportunity
  • Exploring Your Market
  • Developing the Right Marketing  Mix & Plan 
  • Smart Selling & Effective Customer Service
  • Financing Strategy & Tactics
  • Addressing Legal Issues and Managing Risk
  • Operating for Success
  • Management, Leadership, & Ethical Practices
  • Brochure Exhibitions & Presentations  
  • Business Plan Presentations


Required texts, assignments, and grade distributions may vary from one offering of this course to the next. Please consult the course instructor for up to date details.

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