||Small Business Start-up and Management|
|NAME OF INSTRUCTOR:
||Dr Daniel Kim |
|CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION:
||credits 3 (hrs lect 3 - hrs sem 0 - hrs lab 0)|
||An introduction to the process of setting up, developing and
operating a small business in Canada, particularly in the West.
This includes creation of a business plan, securing finance,
selecting a site, developing products/services, marketing, and
legal, ethical, and environmental aspects of setting up a firm.
The responsibilities inherent in each of these activities, as
well as the resources required, are also reviewed.|
Prerequisites: at least three credits at the 200 level in any discipline
- Mariotti, S. and Glackin, C. (2014). Entrepreneurship:
Starting and Operating a Small Business (4th ed.). Pearson. ISBN-13:
- Other reading materials (case Studies, newspapers, magazines, academic Journals articles) will be used when appropriate.
||At the end of this course, students shall: |
- understand fundamental management and marketing principles as they apply to small businesses.
managerial planning and decision-making, organizational environments,
the small business legal environment, and the dynamics of operating in
- be familiar with management concepts specific to entrepreneurial and small businesses in the domestic and global environments.
- have a vibrant spirit of entrepreneurship with critical-thinking skills.
- Entrepreneurs Recognize Opportunities
- The Business Plan: Road Map to Success
- Creating Business from Opportunity
- Exploring Your Market
- Developing the Right Marketing Mix & Plan
- Smart Selling & Effective Customer Service
- Financing Strategy & Tactics
- Addressing Legal Issues and Managing Risk
- Operating for Success
- Management, Leadership, & Ethical Practices
- Brochure Exhibitions & Presentations
- Business Plan Presentations
Required texts, assignments, and grade distributions may vary from one offering of this course to the next. Please consult the course instructor for up to date details.