| TERM: | 2021-22 Fall |
| COURSE NUMBER: |
BUSI 341 |
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| COURSE TITLE: |
Small Business Start-up and Management |
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| NAME OF INSTRUCTOR: |
Dr Daniel Kim |
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| CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION: |
credits 3 (hrs lect 3 - hrs sem 0 - hrs lab 0) |
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| COURSE DESCRIPTION: |
An introduction to the process of setting up, developing and
operating a small business in Canada, particularly in the West.
This includes creation of a business plan, securing finance,
selecting a site, developing products/services, marketing, and
legal, ethical, and environmental aspects of setting up a firm.
The responsibilities inherent in each of these activities, as
well as the resources required, are also reviewed.
Prerequisites: at least three credits at the 200 level in any discipline
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| REQUIRED TEXTS: |
- Mariotti, S. and Glackin, C. (2020). Entrepreneurship:
Starting and Operating a Small Business (5th ed.). Pearson. ISBN-13:
9780135637975.
- Other reading materials (case studies, newspapers, magazines, academic Journals articles) will be used when appropriate.
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| MARK DISTRIBUTION: |
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| Individual Assignments | 20% |
| Group Assignments | 35% | | Midterm Exam | 20% |
| Final Exam | 20% |
| Participation | 5% | | | |
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| COURSE OBJECTIVES: |
At the end of this course, students shall:
- understand fundamental management and marketing principles as they apply to small businesses.
- understand
managerial planning and decision-making, organizational environments,
the small business legal environment, and the dynamics of operating in
small businesses.
- be familiar with management concepts specific to entrepreneurial and small businesses in the domestic and global environments.
- have a vibrant spirit of entrepreneurship with critical-thinking skills.
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| COURSE OUTLINE: |
- Introduction
- Entrepreneurs and Entrepreneurship
- Mobile Everywhere, Take Your Chance
- Pathway to Success: Processes and Instruments
- [Business Model Canvas Workshop]
- Creating Business from Opportunity
- Exploring Your Market
- Team Presentation (New Tech or Trend)-1
- Developing the Right Marketing Mix & Plan
- Smart Selling & Effective Customer Service
- Team Presentation (New Tech or Trend)-2
- Financing Strategy & Tactics
- Team Presentation (New Tech or Trend)-3
- Addressing Legal Issues and Managing Risk
- Registering a corporation in Alberta
- Operating for Success
- [Basic Quality Tools]
- COVID 19 Pandemic and Busines
- MVP Test Presentation
- Guest Lectures (24: Futurepreneur;
29: )
- Business Plan Presentations
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THE KING'S UNIVERSITY