TKUC LogoTHE KING'S UNIVERSITY

TERM:2021-22 Fall
COURSE NUMBER: BUSI 341
COURSE TITLE: Small Business Start-up and Management
NAME OF INSTRUCTOR: Dr Daniel Kim
CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION: credits 3 (hrs lect 3 - hrs sem 0 - hrs lab 0)
COURSE DESCRIPTION: An introduction to the process of setting up, developing and operating a small business in Canada, particularly in the West. This includes creation of a business plan, securing finance, selecting a site, developing products/services, marketing, and legal, ethical, and environmental aspects of setting up a firm. The responsibilities inherent in each of these activities, as well as the resources required, are also reviewed.

Prerequisites: at least three credits at the 200 level in any discipline
REQUIRED TEXTS:
  • Mariotti, S. and Glackin, C. (2020). Entrepreneurship: Starting and Operating a Small Business (5th ed.). Pearson. ISBN-13: 9780135637975.
  • Other reading materials (case studies, newspapers, magazines, academic Journals articles) will be used when appropriate.
MARK DISTRIBUTION:
Individual Assignments20%
Group Assignments35%
Midterm Exam20%
Final Exam20%
Participation5%
COURSE OBJECTIVES: At the end of this course, students shall:
  • understand fundamental management and marketing principles as they apply to small businesses.
  • understand managerial planning and decision-making, organizational environments, the small business legal environment, and the dynamics of operating in small businesses.
  • be familiar with management concepts specific to entrepreneurial and small businesses in the domestic and global environments.
  • have a vibrant spirit of entrepreneurship with critical-thinking skills.
COURSE OUTLINE:
  • Introduction
  • Entrepreneurs and Entrepreneurship
  • Mobile Everywhere, Take Your Chance
  • Pathway to Success: Processes and Instruments
  • [Business Model Canvas Workshop]
  • Creating Business from Opportunity
  • Exploring Your Market
  • Team Presentation (New Tech or Trend)-1
  • Developing the Right Marketing Mix & Plan
  • Smart Selling & Effective Customer Service
  • Team Presentation (New Tech or Trend)-2
  • Financing Strategy & Tactics
  • Team Presentation (New Tech or Trend)-3
  • Addressing Legal Issues and Managing Risk
  • Registering a corporation in Alberta
  • Operating for Success
  • [Basic Quality Tools]
  • COVID 19 Pandemic and Busines
  • MVP Test Presentation
  • Guest Lectures (24: Futurepreneur; 29: )
  • Business Plan Presentations


Required texts, assignments, and grade distributions may vary from one offering of this course to the next. Please consult the course instructor for up to date details.

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