TERM: | 2021-22 Fall |
COURSE NUMBER: |
BUSI 200 |
COURSE TITLE: |
Introduction to Business |
NAME OF INSTRUCTOR: |
Dr Gord Preston, Dr Elden Wiebe |
CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION: |
credits 3 (hrs lect 3 - hrs sem 0 - hrs lab 1) |
CALENDAR DESCRIPTION: |
This course provides students with an introduction to the business
environment, including from a global and societal perspective. Students
will learn key concepts and apply them in a variety of simulated and
real-world scenarios. Core areas covered include marketing, operations
management, accounting and finance, management, entrepreneurship and
worldviews. |
RESOURCES: |
Ebert, R., Griffin, R., Dracopoulos, G., & Starke, F. (2020) Business Essentials, 9th Canadian Edition,
Pearson: Toronto, ON |
MARK DISTRIBUTION IN PERCENT: |
|
Mid-Terms (2) | 20% |
Lab Exercises | 30% | Online discussion forum | 9% | Case Studies | 41% |
| |
| 100% |
|
COURSE OBJECTIVES: |
This course is an introduction to business and management. When complete you should be able to:
- Identify and explain the key concepts of the major business function areas
- Apply business analysis tools to solve simulated business situations
- Communicate effectively using a variety of business tools and mediums
- Explain the role and responsibility in contemporary society
|
COURSE OUTLINE: |
- Introduction to the course and the
business perspective taken at Leder
School of Business
- Marketing and introduction to case
analysis.
- Organizational Behaviour and
Management
- Accounting Finance
- Operations Management
|
---|
LABS: | - Personal Branding
- Excel spreadsheet
assignments
- Business
Presentation
|