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TERM:2021-22 Fall
COURSE NUMBER: BUSI 200
COURSE TITLE: Introduction to Business
NAME OF INSTRUCTOR: Dr Gord Preston, Dr Elden Wiebe
CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION: credits 3 (hrs lect 3 - hrs sem 0 - hrs lab 1)
CALENDAR DESCRIPTION: This course provides students with an introduction to the business environment, including from a global and societal perspective. Students will learn key concepts and apply them in a variety of simulated and real-world scenarios. Core areas covered include marketing, operations management, accounting and finance, management, entrepreneurship and worldviews.
RESOURCES: Ebert, R., Griffin, R., Dracopoulos, G., & Starke, F. (2020) Business Essentials, 9th Canadian Edition, Pearson: Toronto, ON
MARK DISTRIBUTION IN PERCENT:
Mid-Terms (2)20%
Lab Exercises30%
Online discussion forum9%
Case Studies41%
100%
COURSE OBJECTIVES: This course is an introduction to business and management. When complete you should be able to:
  • Identify and explain the key concepts of the major business function areas
  • Apply business analysis tools to solve simulated business situations
  • Communicate effectively using a variety of business tools and mediums
  • Explain the role and responsibility in contemporary society
COURSE OUTLINE:
  • Introduction to the course and the business perspective taken at Leder School of Business
  • Marketing and introduction to case analysis.
  • Organizational Behaviour and Management
  • Accounting Finance
  • Operations Management
LABS:
  • Personal Branding
  • Excel spreadsheet assignments
  • Business Presentation


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