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COURSE NUMBER: BUSI 200
COURSE TITLE: Introduction to Business
NAME OF INSTRUCTOR: Gordon Preston, B.Ed., Dip.C.S., M.B.A., Ed.D. (cand)
CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION: credits 3 (hrs lect 3 - hrs sem 0 - hrs lab 1)
CALENDAR DESCRIPTION: This course provides students with an introduction to the business environment, including from a global and societal perspective. Students will learn key concepts and apply them in a variety of simulated and real-world scenarios. Core areas covered include marketing, operations management, accounting and finance, management, entrepreneurship and worldviews.
RESOURCES: Griffin, R.W. et al Business, Eighth Canadian Edition , Toronto, Pearson 2014
Other readings and cases as assigned.
MARK DISTRIBUTION IN PERCENT:
Mid-Terms (2)40%
In-class business case discussion10%
Individual business case analysis20%
Final Exam30%
100%
COURSE OBJECTIVES: Students will be able to:
  • articulate their worldview and its impact on the commercial enterprise.  
  • articulate the principle concepts in the four functional areas of business: Human Resource, Accounting/Finance, Marketing, and Production/Logistics
  • apply business concepts to solve practical problems
  • critique current business issues
COURSE OUTLINE:
  • Course Introduction and Overview of Business
  • Marketing – Consumer Behaviour
  • Marketing – The Four P’s
  • Operations Management & Information Technology
  • Accounting & Finance
  • Human Resources
  • General Management
  • Business Organization
  • Small/Family Business and Business Start-up
  • Worldview and Business 
  • Current Issues


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