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COURSE NUMBER: BUSI 399
COURSE TITLE: Special Topics in Business - 2017/18 Winter: Entrepreneurship Practicum
NAME OF INSTRUCTOR: Dr Daniel Kim
CREDIT WEIGHT AND WEEKLY TIME DISTRIBUTION: credits 3(hrs lect 3 - hrs sem 0 - hrs lab 0)
COURSE DESCRIPTION: A course on a topic of figure of special interest to a member of the business faculty and offered on a non-recurring basis.

Prerequisites: Consent of the instructor

2016/17 Winter

This course offers important tools and knowledge to design a business model and also establish a new venture through experiential learning activities. The knowledge and tools help students recognize business opportunities and assess them so that they can generate business ideas, test their business assumptions, examine the feasibility of the ideas in the marketplace as well as think through important aspects of the new venture and sharpen their entrepreneurial competencies. Alternatively, students will also have opportunities to work for a start-up company in collaboration with a local business incubator so that they will also walk through various areas of the new venture.

Prerequisites: BUSI 341 Small Business Start-up and Management, or consent of the Instructor 
REQUIRED TEXTS:
  • Blank, S., & Dorf, B. (2012). The startup owner's manual: The step-by-step guide for building a great company. K & S Ranch.
MARK DISTRIBUTION IN PERCENT:
Extracurricular Activity Report 10%
Midterm Exam 20%
Business Progress Update 50%
Business Plan Presentation and Report 10%
Participation 10%
100%

COURSE OBJECTIVES: Students will develop entrepreneurial competencies as opportunity-seeking and initiative, opportunity and risk assessment, systematic planning and monitoring, interpersonal skills, and problem-solving skills. And they will understand the dynamics of business development and its impact on the surrounding societies and environment.

Many cases will be presented in lectures, articles, and videos in order to analyze real entrepreneurial as well as managerial problems and discussions will be followed to find appropriate implications. Through the experiential learnings, lectures, case study analysis and mentoring, students will develop entrepreneurial skills and gain competencies that are vital to the success of any organization.
COURSE OUTLINE:
  • Introduction
  • Business Idea Generation and develop a time line
  • Individual Meeting with Instructor
  • Product (or service)-Market Fit
  • Market Segments and Customer Archetype
  • Channel economics and Customer Relationships (Get-Keep-Grow)
  • Individual Meeting with Instructor
    • 1) Industry and Competitive Analysis
    • 2) Presenting your first business model canvas
    • 3) Market Segments and Your Customer Archetype
    • 4) Channel economics and Customer Relationships
    • 5) Revenue Stream and Cost Structure
    • 6) Key Partners, Activities, and Resources Management Strategies
  • Current Issues (Fundrasing, Risk Management, Entrepreneurial Self-Efficacy, Competitive Advantage and Sustainability)
  • Peer workshop (Preparing for the final presentation: peer feedback and rehearsal)
  • Final showcase event


Required texts, assignments, and grade distributions may vary from one offering of this course to the next. Please consult the course instructor for up to date details.

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